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Create, track & compare variations in design and content in your site’s templates. A/B Test makes it easy to create test cases in ExpressionEngine simply by wrapping your variations in a few tags.

A/B Testing is a method of presenting variations in content or design around calls to action and tracking which perform better. Variations could be subtle: “Click Here!” vs. “Click This Link”, or “Learn More” vs. “Buy Now!” Variations can include drastically different color schemes, design elements or imagery.

A/B Test makes it easy to create test cases in ExpressionEngine simply by wrapping your variations in a few tags. As those variations are displayed, and as users interact with links or forms within, activity is automatically tracked and results displayed in your ExpressionEngine Control Panel.

(1.6.9 support anticipated. Soliciting feedback on the beta!)

A/B Test Beta Links

• A/B Test Site

This entry was created May 13, 2010, 11:56 am.
This entry was last updated October 29, 2012, 9:38 am.

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